Minneapolis, MN. 1.21.15. Charter School Partners today announced the launch of the 2015 version of its website that will assist Minneapolis area parents to find the highest impact public school for their child.
Now in it’s second year, the MinneapolisSchoolFinder.orgwebsite, offers parents the only online site in Minneapolis to show all public schools, both district and charter, and how well they are performing academically. The easy-to-navigate site utilizes the state’s Multiple Measure Rating (MMR) data for each school for the last two years and translates it into an easy-to-read School Rating that will help parents quickly see and compare the academic performance of schools to each other.
(Here is a link to a 2014 MinnPost article describing the website).
13,000 postcards sent to Minneapolis families
To promote the website to Minneapolis parents, CSP recently mailed over 13,000 postcards to Minneapolis families in North, Northeast, and Southeast Minneapolis. In addition, the website will be featured at the Minneapolis School Choice Fair on Saturday, January 31st which will be held at the Minneapolis Convention Center.
“CSP has consistently heard from Minneapolis parents how difficult it is to know of all the public school options available in the city and to really know how well the school performs academically”, said Al Fan, Executive Director of Charter School Partners. “We created this website because parents deserve an easy way to find and access information about a school’s academic performance when starting the journey to find the right school for their child”.
The school rating, which includes proficiency, growth, as well as how each sub-group of students are performing, uses the most recent two-year average of the MMR to rate schools on a scale from 0-100. It further divides the schools into High Impact Schools (green), Medium Impact Schools (yellow), Low Impact Schools (red) as well as New Schools (blue). It also provides a mission statement, an enrollment link as well as additional contact information for high impact and new schools to make it easier for parents to find information on these options.
LIKE the new Minneapolis School Finder Facebook page.
“Academic results are critical and have not until now been readily accessible. But we also recognize the unique needs of the individual child and other factors are also important when choosing a school. We hope parents will use the additional information on this site to find the school that is the best fit for their family.”
Fan said that the MinneapolisSchoolFinder.org site could be expanded in the future to include St. Paul and the Greater Twin Cities region as well.
MinneapolisSchoolFinder.org receives international web marketing award/Nashville launches similar website
The MinneapolisSchoolFinder.org website actually won an international award from Web Marketing Associations WebAward for 2014 in the education category. The website received 69.5 out of 70 possible points with top scores for design, innovation, content, technology, interactivity, copy writing, and ease of use. Risdall Advertising Agency of Minneapolis assisted CSP with the development of the website.
In addition, a joint project between Nashville’s Metropolitan Public Schools, the Nashville Public Education Foundation, and the Tennessee Charter School Center launched a similar website (nashvilleschoolfinder.org) based on the Minneapolis School Finder site.
“While we’re pleased we have received outside recognition and that other cities are replicating our efforts, we are much more interested that the Minneapolis School Finder is an effective tool used by thousands of Minneapolis area parents and families to find the right school that works for them,” said Fan.